Your team ships faster
without growing your team.
I coach your people — not just your engineers — to build production software with Claude Code. Then I wire your entire company into one connected context system so every tool, every dataset, and every process compounds on the others.
Currently deployed at a 30-person two-sided marketplace building an agentic AI experience.
For teams of 10–100 who know they should be using AI but don't know where to start.
Your product manager
Week 1demos a working prototype of the next feature — not a slide deck, functioning software — before the sprint even starts.
Your content marketer
Week 1has their first on-brand, ranking article auto-generated and published. Then ten more. Then a pipeline that runs while they focus on strategy.
Your COO
3 sessionsqueries historical sales data, explores what the system can do next, and starts making decisions from live data instead of monthly reports.
Your designer
Week 2ships their first AI-generated component to production. Stops waiting on engineering for every UI experiment. Iterates in minutes.
When every person who understands the business can contribute directly to the product, you stop trading headcount for output. Intelligence compounds. Costs don't.
Every conversation starts under NDA
Or read the full playbook →1. Consolidation — what they cancelled
2. Enterprise capabilities — what they gained
Real-time call analysis, objection handling suggestions, and coaching prompts during live sales calls. Built on company-specific context — knows the product catalog, pricing tiers, and common customer objections.
Typical cost: $15K–$50K/year
Every training video, sales script, and installation manual searchable from a single interface. New hires query the company's entire institutional knowledge instead of asking the senior installer for the third time.
Typical cost: $8K–$20K/year
On-brand content generated daily — local pages, service descriptions, blog posts — all following brand voice from context files. Published automatically to the company website.
Typical cost: $3K–$5K/month
Job site photos flow from the field into the CRM, onto the website, and into marketing materials automatically. One upload, every system updated.
Typical cost: Never built (too expensive)
The interface shift
Before: the team opened 5 different apps every morning, copied data between them, and lost context every time they switched tabs. Customer history lived in Pipedrive. Photos lived in CompanyCam. Proposals lived in Aurora. Nothing talked to anything else.
After: one interface. CRM, media, proposals, job tracking, training materials, and AI tools — all powered by the same database, the same context files, the same MCP integrations. The COO queries sales data from his phone. New hires search the knowledge base instead of interrupting senior staff. Every piece of data entered once flows everywhere it needs to go.
Brenden, the COO, had never used a code editor before. Three one-hour sessions later, he's using Claude Code to query historical sales data, understand the database schema, and explore what the system can do next. A former roofer running a solar company — using the same AI tools as the engineering team at a 50-person SaaS platform.
This is what "decouple growth from headcount" looks like in practice. Same team. Dramatically more capability.
People I've enabled
None of these people write code.
A roofer, a videographer, a car dealer, a marketer. Claude Code is for anyone who cares about the business succeeding — not just developers.
Brenden
COO of a solar company. Former roofer.
Three one-hour sessions. Now using Claude Code to query historical sales data from Pipedrive, understand the database schema, and explore what the system can do next. His entire workflow changed.
A videographer
Runs a leads website.
One video session. Before it was over he said: "I don't even need the second session. Once it's set up, I can just ask Claude Code for the things I need to know."
L2 Auto
Car dealer. Everything through Facebook Marketplace.
Replacing E-Dealer and expensive syndication platforms that handcuff dealers to get their inventory listed. Building in the integrations (Facebook, Kijiji) that previously cost thousands in B2B SaaS fees — and adding AI features those platforms never offered.
A growth marketing lead
At a 50-person SaaS company.
Saw the SEO content engine running — articles generated on-brand, published automatically, ranking within weeks. Didn't ask "how does it work?" Asked "can you train me on Claude Code?" Realized automated SEO meant he could focus entirely on ad strategy.
What's happening across all of these: the B2B SaaS layer is dissolving. The value prop of platforms like E-Dealer, Gong.io, or per-seat CRMs was that they aggregated expensive integrations and charged you a premium for access. Push to Facebook Marketplace. Push to Kijiji. Sync with your CRM. That infrastructure used to require enterprise contracts.
Now those integrations are API calls. The actual cost of what these platforms provide is Twilio, database hosting, payment processing fees, and AI tokens. All pay-as-you-grow. No per-seat pricing. No annual contracts. And unlike the SaaS tools, the system gets smarter as you grow — because every piece of data, every context file, every MCP integration compounds on the others.
10 B2B SaaS subscriptions → the nuts and bolts: Twilio + database + Stripe fees + API tokens. Costs scale with usage, intelligence scales with the data. That's the shift.
John Hashem
Product manager, software engineer, football coach. 10 years building products that scaled to millions of users. Now I deploy Claude Code inside companies and coach non-technical people to ship production software.
I've done this at a 50-person SaaS company with 500K+ users, for solo operators building two-sided marketplaces, and for a COO who went from zero technical experience to querying his own sales data in three sessions.
Based in Regina, SK. Working with companies worldwide.
Tell me what you're dealing with
I'll tell you honestly if I can help and what it would cost. No sales pitch. Just a conversation.
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