Technical Strategy
/ Next.js as Business Infrastructure
Not Just a Marketing Site

Why Your Next Website
Should Be Next.js

Your website shouldn't just be a brochure. It should be a platform — for SEO content, internal tools, automation, and AI-powered features. Next.js makes that possible without rebuilding everything.

The Limitation of "Just a Website"

Most businesses treat their website as a static asset — a digital business card. But modern websites can be so much more.

Traditional Website Platforms

  • Webflow, Squarespace, Wix: Great for marketing, limited for everything else
  • WordPress: Extensible but bloated, plugin hell, security concerns
  • No server-side code: Can't run automation, cron jobs, or AI
  • External tools needed: Zapier, Airtable, separate dashboards

Next.js as a Platform

  • Server-side code: Run anything — AI, automation, data processing
  • API routes: Build internal tools without separate backend
  • Cron jobs: Automated tasks (SEO content, reports, backups)
  • Edge functions: Global, instant performance

What Becomes Possible

With a Next.js foundation, your website becomes a sandbox for building business tools. Here's what founders are building:

SEO & Content

Automated SEO Content

Daily AI-generated articles, auto-sitemap, email approval workflow. No manual content management.

See the SEO system →
Programmatic SEO

1000s of Landing Pages

Generate pages from data — location pages, product pages, comparison pages. Built-in templating, dynamic routing.

Learn about pSEO →
Internal Tools

Admin Dashboards

Build internal tools on the same codebase. Content moderation, analytics, customer management — all in one place.

Email & Newsletter

Custom Newsletter System

Drip campaigns, automated emails, subscriber management. No Mailchimp fees, full control over your list.

AI Integration

AI-Powered Features

Chatbots, content generation, data analysis, recommendations. Call Claude/OpenAI APIs directly from your site.

Data & Automation

Scrapers & Pipelines

Scheduled data collection, API integrations, automated reports. Build once, run forever on cron jobs.

The Subdomain Pattern

You don't have to replace your existing website. Add a Next.js app on a subdomain and get all the benefits without touching your marketing site.

yoursite.com
Marketing site
(Webflow, WordPress, etc.)
blog.yoursite.com
SEO content engine
(Next.js)
app.yoursite.com
Internal tools & dashboards
(Next.js)

All subdomains inherit your main domain's SEO authority. Users see one brand. You get separate systems optimized for different purposes.

Who This Is For

Good Fit

  • Founders who want SEO without hiring writers
  • Businesses needing internal tools but no dev team
  • Companies wanting to leverage AI in their operations
  • Anyone tired of duct-taping Zapier workflows together

Not a Fit

  • Just need a simple brochure site (use Webflow)
  • Full e-commerce (use Shopify)
  • Happy with current manual content workflow
  • No interest in automation or internal tools

Start With
Automated SEO

The easiest entry point: 100 SEO articles over 90 days. I set up the Next.js subdomain, you get a content engine and a platform for future tools.

Have Webflow? Add SEO to Webflow|Have WordPress? Add SEO to WordPress