SOCIAL MEDIA PLANNING TOOL
Instagram strategy planner for builders. Plan your brand values, content pillars, and 9-post grid. Claude Code keeps strategy in sync with execution.
Neo-Brutalism
Vibrant colors, thick black borders, hard drop shadows, bold typography, and playful geometric elements.
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Content-Market-Fit

You can build anything with Claude Code in 2 weeks. But Instagram? Zero posts. Zero strategy. The gap between "I can code" and "I can reach" is where products die.

Don't have a strategy yet? Copy this prompt and paste into Claude Code terminal to get started.
Project Status

Side project for HashBuilds Instagram. Currently in development. Will become a Claude Code starter template when stable.

01

Brand Values

Your 3 core values are the foundation of everything you post. They guide what you say yes to, what you say no to, and how you show up authentically. Without clear values, you're just posting random content hoping something sticks.

Why 3 values?

One is too narrow. Five is too many to remember. Three gives you flexibility while maintaining focus. Examples: Transparency, Craftsmanship, Speed. Or: Education, Community, Innovation.

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Value 1
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02

Content Pillars

Your 3 content pillars are the themes you post about. They support your values but are more tactical. A pillar might be "Build Transparency" (showing code), "Design Education" (teaching aesthetics), or "Launch Strategy" (distribution tactics).

The Classic Framework

Many successful creators use this pattern:

  • Pillar 1: Education – Teach your expertise
  • Pillar 2: Vulnerability – Show the struggle, the failures, the journey
  • Pillar 3: Behind-the-Scenes – How you actually work, your process
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Pillar 1
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03

Your 9-Post Grid

Instagram shows your last 9 posts in a 3x3 grid on your profile. This is the first impression. Plan these 9 posts together to create visual cohesion and strategic balance across your pillars.

Why plan the grid?

Random posting creates visual chaos. Planning 9 posts lets you balance: pillar distribution (3 posts per pillar), format variety (mix carousels/reels/singles), and aesthetic consistency (colors, style, energy).

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Post 1
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Ready to BuildYour Strategy?

Click below to copy the setup prompt. Paste it into your Claude Code terminal. Answer the questions. Claude Code will fill out your strategy and update this page.

This will update both /CONTENT-MARKET-FIT.md and this page

How This System Works

Two Files, Always in Sync

/CONTENT-MARKET-FIT.md holds your strategy data. This page displays it visually. Claude Code keeps them synchronized. Update one, both change.

Prompts to Update Strategy

As you learn what works on Instagram, prompt Claude Code to update your strategy:

  • • "Carousels got 2x reach, update my grid"
  • • "I hit 1k followers, what should change?"
  • • "Add 3 posts about [topic] to my grid"

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