SOCIAL MEDIA PLANNING TOOL
Instagram strategy planner for builders. Plan your brand values, content pillars, and 9-post grid. Claude Code keeps strategy in sync with execution.
Neo-Brutalism
Vibrant colors, thick black borders, hard drop shadows, bold typography, and playful geometric elements.
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Content-Market-Fit

You can build anything with Claude Code in 2 weeks. But Instagram? Zero posts. Zero strategy. The gap between "I can code" and "I can reach" is where products die.

Don't have a strategy yet? Copy this prompt and paste into Claude Code terminal to get started.
Project Status

Side project for HashBuilds Instagram. Currently in development. Will become a Claude Code starter template when stable.

01

Brand Values

Your 3 core values are the foundation of everything you post. They guide what you say yes to, what you say no to, and how you show up authentically. Without clear values, you're just posting random content hoping something sticks.

Why 3 values?

One is too narrow. Five is too many to remember. Three gives you flexibility while maintaining focus. Examples: Transparency, Craftsmanship, Speed. Or: Education, Community, Innovation.

1
Honest & Transparent
No BS approach. Sniff tests catch bad ideas early. Realistic timelines. Prevent public failures.
2
Speed Without Sacrifice
One-week MVPs with production-grade code. Fast doesn't mean sloppy. AI-first development.
3
Build-Teach-Share
Not gatekeeping. Give away starters, aesthetics, tools. Educator + implementer.
02

Content Pillars

Your 3 content pillars are the themes you post about. They support your values but are more tactical. A pillar might be "Build Transparency" (showing code), "Design Education" (teaching aesthetics), or "Launch Strategy" (distribution tactics).

The Classic Framework

Many successful creators use this pattern:

  • Pillar 1: Education – Teach your expertise
  • Pillar 2: Vulnerability – Show the struggle, the failures, the journey
  • Pillar 3: Behind-the-Scenes – How you actually work, your process
1
AI-First Development
How to build with Claude Code. Speed tactics. Show how AI changed software economics from $30k to $20/mo.
2
Distribution > Building
Sniff tests, launch strategy, SEO systems. Building is solved—distribution is the 2025 bottleneck.
3
Design Systems at Scale
56 aesthetics, instant visual identity. Help non-designers get pro-looking products without a designer.
03

Your 9-Post Grid

Instagram shows your last 9 posts in a 3x3 grid on your profile. This is the first impression. Plan these 9 posts together to create visual cohesion and strategic balance across your pillars.

Why plan the grid?

Random posting creates visual chaos. Planning 9 posts lets you balance: pillar distribution (3 posts per pillar), format variety (mix carousels/reels/singles), and aesthetic consistency (colors, style, energy).

1
Carousel
5 Brutalist Designs
2
Reel
Vibe or Ride: E-comm
3
Carousel
WordPress → Next.js
4
Single
Quote Card
5
Reel
App for MrBeast
6
Carousel
6 Apps I'd Fix
7
Carousel
The Sniff Test
8
Reel
Vibe or Ride: SaaS
9
Carousel
Idea → Deployed 7d

Ready to BuildYour Strategy?

Click below to copy the setup prompt. Paste it into your Claude Code terminal. Answer the questions. Claude Code will fill out your strategy and update this page.

This will update both /CONTENT_STRATEGY.md and this page

How This System Works

Two Files, Always in Sync

/CONTENT_STRATEGY.md holds your strategy data. This page displays it visually. Claude Code keeps them synchronized. Update one, both change.

Prompts to Update Strategy

As you learn what works on Instagram, prompt Claude Code to update your strategy:

  • • "Carousels got 2x reach, update my grid"
  • • "I hit 1k followers, what should change?"
  • • "Add 3 posts about [topic] to my grid"

Want This for Your Site?

This Instagram strategy planner is a bolt-on feature you can copy to your own project. Get the setup prompt, implementation guide, and full source code.

01
Copy the Setup Prompt
Available at /public/PROMPT_CONTENT_STRATEGY.txt
02
Read the Docs
Full implementation guide in /BOLT_ON_CONTENT_STRATEGY.md
03
Paste & Deploy
Works with any Next.js project. No database required. Context-aware setup.
⚠️ Development Status

This bolt-on is currently in development for HashBuilds' own Instagram strategy. Full documentation and setup prompt are available, but it has not been tested with external clients yet.

View Source Code →

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