What is UX/UI Designer?

UX designers focus on user experience—conducting research, creating user flows, building wireframes, and testing usability. UI designers focus on visual interface—defining colors, typography, component styles, and visual consistency. Many designers do both (UX/UI), though larger companies separate the roles. Together, they ensure products are both beautiful and functional.

When Should You Use This?

Hire UX/UI designers when users find your product confusing (high drop-off, support tickets about "how to"), when you need professional brand identity (current design looks amateurish), when improving conversion and engagement is priority, or when you want to differentiate through design. Critical for consumer apps and B2B products where UI is competitive advantage.

Common Mistakes to Avoid

• •Hiring for UX but expecting UI—clarify if you need research skills or visual design
• •No eng collaboration—designers must work closely with engineers, not throw designs over wall
• •Designing in vacuum—best designers talk to users regularly, not just guess at solutions
• •Ignoring constraints—designs must be technically feasible within your stack and timeline

Real-World Examples

• •Consumer app—UX designer runs usability tests, UI designer creates cohesive visual system
• •B2B SaaS—designer simplifies complex workflows, improving trial-to-paid conversion
• •E-commerce—designer optimizes checkout flow, reducing cart abandonment