What is Art Nouveau Design?

Art Nouveau Design features flowing, organic curves inspired by plants and natural forms. Uses ornamental details, elegant typography, asymmetric compositions, and muted color palettes. Popularized in late 1800s-early 1900s, now appears in luxury and bohemian digital design.

When Should You Use This?

Use Art Nouveau for botanical brands, wellness products, beauty sites, artisan goods, or wedding/event sites. Works well for brands emphasizing natural, handcrafted, or feminine aesthetics. Requires illustrative skills.

Common Mistakes to Avoid

• •Too ornamental—Art Nouveau details should enhance, not overwhelm content
• •Wrong motifs—use natural forms (plants, flowers, vines); geometric shapes contradict the style
• •Poor legibility—ornamental typography can be hard to read; use for headlines only
• •Inconsistent curves—organic lines must flow naturally; stiff curves break the aesthetic
• •Ignoring mobile—intricate curves and details require careful adaptation for small screens

Real-World Examples

• •Botanical skincare brands—Herbivore, Aesop use Art Nouveau-inspired organic curves
• •Wedding sites—custom wedding websites often incorporate flowing Art Nouveau details
• •Perfume brands—luxury fragrance sites use Art Nouveau ornamental elegance
• •Art gallery exhibits—museum sites for Art Nouveau exhibits adopt the style