What is Cottagecore Design?

Cottagecore Design romanticizes simple rural life—soft pastels, floral patterns, natural materials, cozy textures, and pastoral imagery. Emphasizes slow living, nature connection, and domestic crafts. Popular with gen-z seeking escapism from modern life.

When Should You Use This?

Use cottagecore for sustainable brands, artisan products, wellness, bakeries, gardening, or brands emphasizing slow living and nature connection. Works for products targeting audiences seeking comfort and simplicity.

Common Mistakes to Avoid

• •Too precious—cottagecore should feel lived-in, not overly styled or artificial
• •Wrong colors—cottagecore uses soft, muted pastels; bright colors break the aesthetic
• •Missing natural elements—cottagecore requires nature imagery (flowers, gardens, animals)
• •Too modern—cottagecore is nostalgic; sleek modern elements feel incongruous
• •Ignoring accessibility—soft pastels can have poor contrast; test for legibility

Real-World Examples

• •Sustainable fashion brands—many use cottagecore for natural, ethical positioning
• •Bakeries—artisan bakeries use cottagecore for cozy, homemade aesthetic
• •Stardew Valley—farming game embodies cottagecore with pastoral pixel art
• •Gardening apps—many use soft cottagecore aesthetics for nature connection