What is Email Drip Campaign?

An email drip campaign is a series of automated emails sent based on triggers (like signing up) or time delays (Day 1, Day 3, Day 7). Unlike one-off emails, drips nurture relationships over time—onboarding new users, educating leads, or re-engaging inactive customers. The key is delivering the right message at the right time in the customer journey.

When Should You Use This?

Use drip campaigns for onboarding new users (welcome series), nurturing trial users (education + conversion), re-engaging churned customers, or following up with leads who aren't ready to buy yet. They're essential when your sales cycle is longer than a day or when users need education before converting.

Common Mistakes to Avoid

• •Too many emails too quickly—space them out, respect inbox fatigue
• •Not segmenting—different user types need different messages
• •Only promoting—mix education, value, and asks
• •No clear goal per email—each should drive one specific action
• •Set it and forget it—test and optimize based on open/click rates

Real-World Examples

• •SaaS onboarding: Day 0: Welcome + first win, Day 2: Key feature, Day 5: Case study, Day 10: Upgrade prompt
• •Lead nurture: Week 1: Problem education, Week 2: Solution overview, Week 3: Customer story, Week 4: Demo offer
• •Re-engagement: Day 30 after inactivity: "We miss you," Day 37: Feature update, Day 45: Final offer