Growth and acquisition patterns—cold email, CTAs, SEO, lead magnets. 6 patterns for founder-led marketing.
Marketing patterns help founders acquire customers without a marketing team. These 6 patterns cover cold email (outbound), CTAs (conversion), ROAS (ad efficiency), SEO (organic traffic), email drips (nurturing), and lead magnets (list building). Focus on one channel until it works before diversifying. Most early-stage startups succeed with just 1-2 channels mastered deeply.
Cold email is direct outreach to prospects who haven't heard of you. Learn how founders use cold email for B2B sales, partnerships, and customer development.
A CTA (Call to Action) is a prompt that tells users what to do next. Learn how to write effective CTAs that convert visitors into customers.
ROAS (Return on Ad Spend) measures revenue generated per dollar spent on ads. Learn how to calculate and improve ROAS for profitable customer acquisition.
SEO (Search Engine Optimization) is optimizing your site to rank higher on Google. Learn founder-friendly SEO strategies for organic traffic growth.
Email drip campaigns are automated email sequences sent over time. Learn how to build drip campaigns that nurture leads and convert customers.
A lead magnet is free value you offer in exchange for an email. Learn how to create lead magnets that attract and convert your ideal customers.