What is SEO (Search Engine Optimization)?

SEO (Search Engine Optimization) is making your website show up when people search Google for problems you solve. Unlike paid ads, SEO traffic is "free" (though it takes time to build). Good SEO means understanding what your customers search for, creating content that answers those searches, and making sure Google can find and rank your pages.

When Should You Use This?

Start SEO early if you're building content-driven products, selling to people who search for solutions, or need a long-term organic growth channel. It's ideal for B2B SaaS, info products, and tools. However, SEO takes 3-6 months to see results, so if you need customers this month, focus on faster channels like cold email or paid ads first.

Common Mistakes to Avoid

• •Targeting overly competitive keywords—"project management software" vs "project management for construction teams"
• •Writing for Google instead of humans—keyword-stuffed content ranks poorly now
• •Ignoring technical SEO—slow site, broken links, no mobile optimization kills rankings
• •Not matching search intent—someone searching "best CRM" wants comparisons, not your product pitch
• •Expecting overnight results—SEO is a 6+ month investment

Real-World Examples

• •SaaS founder: "We rank #1 for 'invoice software for freelancers'—drives 1,000 signups/month"
• •Info product: "Created 50 'how to' guides answering exact questions our customers Google"
• •Tool: "Our calculator ranks for 'ROI calculator'—40% of our trial signups come from that page"