What is Corporate Design?

Corporate Design emphasizes professionalism, trust, and authority—conservative color palettes (blues, grays), clean layouts, structured grids, polished photography, and formal typography. Prioritizes credibility and accessibility over creativity.

When Should You Use This?

Use corporate design for Fortune 500 companies, financial services, legal/consulting, healthcare, or B2B enterprise software. When targeting executives, stakeholders, or industries requiring trust and professionalism.

Common Mistakes to Avoid

• •Too boring—corporate doesn't mean lifeless; add subtle brand personality
• •Stock photo overload—generic stock photography kills credibility; use authentic imagery
• •Inconsistent polish—corporate requires perfect execution; sloppy details destroy trust
• •Wrong for audience—startups using corporate design can feel inauthentic and stiff
• •Outdated execution—corporate can be modern; update to current design standards

Real-World Examples

• •IBM—classic corporate design with modern updates and brand personality
• •McKinsey—consulting firm uses polished corporate aesthetic for authority
• •JPMorgan Chase—financial services require trust and professional design
• •Salesforce—enterprise SaaS with corporate aesthetic but modern execution