What is Soft Brutalism Design?

Soft Brutalism takes brutalist principles (raw, bold, structural) but softens with rounded corners, friendly colors, and approachable layouts. Creates more accessible brutalism that maintains edge without alienating mainstream audiences.

When Should You Use This?

Use soft brutalism for startups, creative tools, modern SaaS, or brands wanting brutalist edge with broader appeal. Works when you want differentiation from corporate design without full brutalist commitment.

Common Mistakes to Avoid

• •Too soft—needs to maintain brutalist core; overly rounded becomes generic modern design
• •Missing structure—soft brutalism still requires bold structure and hierarchy
• •Wrong colors—can use friendly colors but needs boldness; pastels alone don't work
• •Inconsistent approach—decide on softness level and apply consistently
• •Losing personality—soft brutalism should still have attitude; don't sand off all edges

Real-World Examples

• •Linear—issue tracker uses elements of soft brutalism with bold typography and structure
• •Pitch—presentation software combines brutalist boldness with approachable softness
• •Modern startups—many use soft brutalist elements to stand out from corporate SaaS
• •Creative agencies—use soft brutalism for client-friendly edge