
Wishlist lets users bookmark products they're interested in but not ready to buy. Separate from cart—used for research, gift ideas, or price tracking. Heart icon on product pages/cards toggles items on/off. Requires account to persist across devices. Increases engagement and repeat visits.
Fashion, home goods, gifts, electronics. Less critical for groceries or consumables. Requires user account (can't persist for guests). Send reminder emails for wishlisted items on sale or back in stock. Great for gift registries. Increases customer lifetime value and repeat purchases.
E Commerce