Product Page design pattern - The detail page that showcases a single product with images, descriptions, pricing, and add-to-cart functionality.

What is Product Page?

Product page is the dedicated page for a single product with high-quality images, detailed description, pricing, variant selectors (size, color), customer reviews, and add-to-cart button. The primary conversion point in e-commerce—optimize for clarity and trust signals.

When Should You Use This?

Every product needs a dedicated page. High-ticket or complex products need more content (specs, demos, reviews). Simple products can use lighter layouts. Mobile: Prioritize images and CTA above fold. Use sticky add-to-cart bar. Include breadcrumbs for navigation.

Common Mistakes to Avoid

  • Low-quality images—use high-res photos with zoom, 360° view, or video
  • Hidden CTA—add-to-cart must be visible above fold on mobile
  • No variant selection—clearly show size/color options with visual swatches
  • Missing trust signals—add reviews, return policy, secure checkout badges

Real-World Examples

  • Fashion—image gallery with model photos, size guide, reviews, related items
  • Electronics—specs table, comparison chart, warranty info, customer Q&A
  • Furniture—3D view, room visualizer, dimensions, assembly instructions

Category

E Commerce

Tags

product-pageproduct-detaile-commercepdpproduct-imagesadd-to-cart

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