
Product page is the dedicated page for a single product with high-quality images, detailed description, pricing, variant selectors (size, color), customer reviews, and add-to-cart button. The primary conversion point in e-commerce—optimize for clarity and trust signals.
Every product needs a dedicated page. High-ticket or complex products need more content (specs, demos, reviews). Simple products can use lighter layouts. Mobile: Prioritize images and CTA above fold. Use sticky add-to-cart bar. Include breadcrumbs for navigation.
E Commerce