Essential patterns for online stores—product pages, shopping carts, checkout flows, inventory management. 6 e-commerce patterns for building conversion-optimized stores.
E-commerce patterns optimize product discovery, shopping experience, and checkout conversion. These patterns include product detail pages, shopping cart design, checkout flows, payment integration, inventory tracking, and order management. Good e-commerce UX reduces friction at every step—clear product info, transparent pricing, guest checkout options, and multiple payment methods. Mobile optimization is critical as 60%+ of traffic comes from phones.
The cart UI pattern that holds selected items before purchase. Includes quantity controls, price totals, and checkout CTA.
The detail page that showcases a single product with images, descriptions, pricing, and add-to-cart functionality.
Multi-step or single-page checkout process that collects shipping, payment, and order confirmation.
Search and filtering UI for product discovery. Includes faceted search, price ranges, and category refinement.
Save-for-later functionality that lets users bookmark products for future purchase or sharing.
Instant purchase pattern using saved payment and shipping info. Reduces friction for returning customers.